The Pains Of Being Pure At Heart - Say No To Love 7" Single (SOLD OUT)
TRACKLISTING:1. Say No To Love
2. Lost Saint
Following the phenomenal success of their self-titled debut album (No. 15 in NME’s Top 50 Albums Of 2009, No. 19 in Pitchfork’s list, No. 5 in Rough Trade’s albums of the year), Brooklyn’s The Pains Of Being Pure At Heart are set to release new single Say No To Love for no greater reason than it’s a summer hit in the making. Fans in thrall to the band’s lovelorn, indiepop heart will not be disappointed: this is, in singer Kip Berman’s own words, “a perfect summertime single full of fuzz and feelings.”
Says Kip: “The song’s about rejecting hyper-serious adolescent romance that imprisons you and inhibits your ability to become the person you want to be and do the things you want to do. It's about a girl telling an emo boy to go grow a pair.”
On the B-side is another new track, Lost Saint, which is “about growing up, going to Catholic School and insubordination.”
The Pains of Being Pure at Heart are playing out the classic shoegaze career arc. Start off with a shambling but promising first EP, make a near-brilliant first album, release a danceable single, then slick up your sound in a bid for mainstream acceptance. “Say No to Love” is that slicked up single, and luckily it holds on to enough of the noise, melody and drive that the Pains have delivered so far to keep it from being the first step on the inevitable downside of the arc. It’s actually a pretty powerful song that sounds like Ride circa Going Blank Again. Most importantly for our purposes here, it sounds like a slice of watermelon tastes, feels like the wind blowing through your hair as you ride down a back street on your way to the beach, and makes the melancholy of resigned heartbreak seem like exactly the right mood for this summer.